Ishita Yashvi is an Indian woman entrepreneur. She has diverse experience in marketing, public relations, and the media industry. She is a consumer behaviour analyst with a deep understanding of buying patterns. She is the co-founder of a cloud kitchen named ‘Cross Border Kitchens,’ which is established in New Delhi. She is also a social media influencer with over 63k followers on Instagram.
Table of Contents
Wiki/Biography
Ishita Yashvi was born on 11 December 1982 (age 39 years; as of 2021) in New Delhi. Her zodiac sign is Sagittarius. She received her school education from Bal Bharti Public School, New Delhi. She then completed her Bachelor’s degree in Political Science from Sri Venkateswara College in New Delhi. Later, she went to IILM, New Delhi to pursue her Mass Communication degree.
Physical Appearance
Height (approx.): 5′ 6″
Hair Colour: Black
Eye Colour: Black
Family
Parents & Siblings
The names of her parents are not known. Her mother raised her as a single parent.
Ishita Yashvi with her mother
She has a sister named Umang Vanshika, and she is a make-up artist.
Ishita Yashvi with her sister
Ishita Yashvi with her mother and maternal grandmother
Husband & Children
She is unmarried.
Career
Ishita Yashvi started working as an Assistant Copy Editor at Marie Claire (Outlook Group Publication) in 2007. In August 2008, she started working as a Senior Editor at Images Multimedia Pvt Ltd. In 2010, she began working as a Deputy General Manager in Marketing at DLF till 2018. In February 2018, she worked as Head of Marketing at Forest Essentials, and she left the job in December 2018. In January 2019, she launched her own restaurant named ‘Cross Border Kitchens’ and the menu of this kitchen serves the dishes like Biryani Central, BroMomo, AIM Burger, Chutney Indi, Pind Patiala, Irfan Bhai, The Meal Bowl. In 2021, she also started working as a Consulting India Head at Indē Wild. She often contributes her articles on food to various Indian magazines and tabloids.
A snip of an article authored by Ishita Yashvi in Adgully
According to Ishita Yashvi, the trends that rose amid the COVID-19 pandemic in food were-
Safety & Hygiene- This is the most important focus for any establishment currently both for delivery and backend operations at the kitchen. Fitness foods – According to recent studies, healthy foods category are picking steam. DIY foods kits – These kits have become an interesting trend right now. It comes with an amalgamation of ingredients directly to the consumer to assemble & cook at home minimizing the risk of infection.”
Ishita Yashvi also writes feministic quotes.
A Quote by Ishita Yashvi
Facts/Trivia
Ishita Yashvi drinks alcohol occasionally.
An Instagram post by Ishita with a caption that she likes to drink wine
Her full name is Ishita Sudha Yashvi.
According to Ishita Yashvi, she likes to wear statement jewellery, bright colours, dressy sarees, juttis and vibrant dupattas.
In 2017, she was honoured with the New Delhi Brand Leadership award.
Ishita Yashvi’s New Delhi Brand Leadership award in 2017
In an interview with a media house, she was asked about her personal style. She then stated,
I remember mixing and matching my Indian outfits when traditional Indian wear wasn’t as cool as it is now. I remember growing up with not many good Indian brands, unlike now. So I always picked up fabric, styled it myself and got it stitched back then. When girls my age, when I was younger, would pick LBDs, I’d opt for a halter blouse with a saree. Traditional Indian style has always defined me.”
On her social media account, she often endorses several beauty and clothing products.
Ishita Yashvi while advertising a clothing brand on her Instagram account
Ishita Yashvi is a dog lover. She often posts pictures of her pet dog on her social media account. The names of her female pet dogs are Biskit, Julie and Hazel.
Ishita Yashvi with one of her female pet dog
Ishita Yashvi is a fitness enthusiast. She does gymming regularly.
Ishita Yashvi while exercising at a home gym
Ishita Yashvi, along with her three school friends, founded Cross Border Kitchens at the beginning of 2019.
Ishita Yashvi with her three co-founders of the Cross Border Kitchen
A video interview of Ishita Yashvi on her marketing professional to the entrepreneurial journey.